Simplot. Out of the box.

We love to do different.

So when Simplot approached us to launch their new brand Five Tastes, requesting “some entrepreneurial thinking”, we knew we needed to cook up something unique.

True to our model, we developed the ‘Taste Tested in Asia’ idea to demonstrate the range’s authenticity and then engaged the production company responsible for Luke Nguyen’s SBS programs for the shoot. We supported the content-led digital and TV campaign with a sampling and influencer outreach program and a series of tasty recipe videos.