Fonterra’s Riverina Fresh and Thread were a natural fit.
Them, with their flourishing twenty-one pasture based dairy farms and us with heads full of fresh thinking.
Our first project was to develop their brand strategy. That then led to us being engaged to roll out creative for print advertising, POS and a new website. Our creative idea had to make its mark, and it literally did!
We demonstrated Riverina Fresh’s smooth, consistent texture by showing Riverina Fresh farmers sporting finely frothed ‘Milk Mos’. Extending to sampling and a #milkmo social media competition, this was a fresh and unique way to get people sharing and sampling the brand.