MCRI. Our Read On Things.

It shocked us to learn that 25 percent of Australian children start school unprepared to learn to read, and in indigenous and CALD communities, that figure rises to 50 percent. Let’s Read is an early literacy initiative developed by The Centre for Community Child Health that promotes reading with children from birth. Realising our target parents were also likely to be poor readers, Thread developed a radio campaign that promoted simple everyday reading tips which we translated into over 40 languages and broadcast across various community radio stations.