The Power of Possibilities.

Two U9s rugby teams. Two stories. One life-changing experience.  The chance to represent their state in the inaugural Holden Junior State of Origin.

Bringing this experience to life for the Dungog Warriors from NSW and the Clermont Bears from Queensland is one of Thread’s proudest achievements.

Conceived as a way to leverage Holden’s State of Origin sponsorship to appeal to more women, our content-driven campaign reached more than four million people across Facebook and Instagram with 88% of the resulting website traffic being new audiences and a 13 point uplift in brand favourability among females between the ages of 35-54.