Ivanhoe Girls’ Grammar School.
Breaking the rules.

Independent school advertising tends to stick to a formula – generic headline, smiling student, insert logo.

To kick off this project, we collaborated with one of our strategic research partners to identify and get into the heads of prospective parents, uncovering what really motivated their choice. This informed our brand strategy and in turn, the brand refresh and groundbreaking campaign that has the girls give their personal account of what it’s like to be at Ivanhoe Girls’.

Check out the work – it really does speak for itself.