Herbert Adams.
Deliciously effective.

Three agencies pitched for a piece of the pie to re-launch the Herbert Adams brand. We were proud to win the business with a concept designed to evoke a visceral response to what is ostensibly, a frozen supermarket pie. By enlisting the help of renowned food photographer, Lauren Bamford and uber-stylist Stephanie Stamatas to bring these mouth-watering images to life, our 8-week campaign had an ROI of 16 percent and increased dollar sales of the hero slow-cooked range by 57 percent vs the same period the year prior. Delicious!