Haymes paint isn’t for just anyone.
You can’t buy it in monolithic stores like Bunnings.
It’s family-owned, regionally-grown and created with great intimacy and care. So it needed a thoughtful strategic insight to match. We saw its size and exclusiveness as a compelling point of difference and quickly identified a connection among confident, discerning women who reject the predictable banality of mass trends.
We knew Haymes was the kind of high quality brand they’d seek out to create their own individual look, and developed a clear strategic positioning that now means Haymes is running its own, unique race.
In the first FY year, sales rose 7.8 percent and this year are on track to increase 12.8 percent.