Life is Loud Enough!

To launch Goodyear’s new SUV tyre, with the promise of a ‘quieter ride’, Thread created the Life Is Loud Enough campaign. We took some of Australia’s busiest mummy bloggers away from all the noise of daily life for a scenic drive to Victoria’s Mornington Peninsula, where they enjoyed some much-needed peace and quiet!

The mums blogged about their best (and worst!) road trip experiences and engaged their social media followers with a #LifeIsLoudEnough Instagram competition.