CLG. Re-launching An Icon.

When a much-loved icon in town changes hands, everything needs to be managed with empathy and care. So when Colonial Leisure Group purchased Jupiter’s Townsville, they enlisted us to help ensure locals would willingly embrace the transformation. We conducted in-depth research with key stakeholders including influencers, councillors and tourism advocates, which informed our brand strategy work. We also conceived the venue’s new name – The Ville!