Paper Pledge

When a loved-one or friend is affected by breast cancer, sometimes the hardest things to say are easier to write. Our campaign for Reflex and Breast Cancer Network Australia invited people to write a #bcnapledge, a heartfelt message of support. Just like Maya did for her Mum, Ryan to his wife Emma and Julie to her best friend Nikki. Our full page ads appeared in newspapers around the country – supported by content on Facebook and in-store point of sale promoting purchase of Reflex ‘pink packs’.