Advantage,
Holden.

After a competitive pitch, Thread was appointed to be the driving force behind Holden’s Home Ground Advantage program, a 10-year, $5 million grassroots initiative supporting local sporting clubs across the country. Working closely with the Holden team, we assess the applications for the bi-annual rounds, plan and execute the PR, announce winners, co-ordinate ambassadors and run community events for the worthy recipients.