“Through sound strategy and thoughtful
creative, Thread has brought consistency and
cut through to the Haymes Paint brand across
all touch points from our brand advertising
through to our promotions”
THREAD IS LIKE A BIG-END-OF-TOWN AGENCY THAT’S BEEN ON AN EXTREME HEALTH KICK.
We’ve lost the fat, reduced the excess and work leaner and meaner.
We handpick bespoke teams for each project to ensure you get the best talent for the job.
The common thread for all of us is our positivity, agility and experience – we’re thinkers and doers who always ensure the best possible outcome.
Expect all the grunt, rigour, intellect and creative smarts of a big agency.
But don’t expect it to be developed over 7 months, across 5 levels of staff and delivered at a gargantuan boardroom table adorned with an $85 fruit platter.
It’s a more efficient and collaborative affair.
And it all starts with us simply finding a common thread together.
“Thread’s campaign to relaunch
the Herbert Adams brand has
driven sales and helped achieve
an unprecedented market share”
Mandy’s background in public relations and brand activation combined with her above-the-line experience means that Thread approaches each brief with a completely open mind as to what the best solution might be.
Prior to establishing Thread in 2012 with Sue, Mandy spent 14 years in senior roles with the Clemenger Communications Group – she is a former director of Clemenger Harvie Edge and general manager of The PR Edge, which under her
management, grew to become one of Australia’s largest
public relations consultancies.
Over her career Mandy has helped build some of Australia’s most loved brands including Bunnings Warehouse, Bakers
Delight, NAB, Australia Post, Holden and Haymes Paint.
Highly regarded for her innate curiosity and commercial
astuteness, Mandy is driven to find inventive solutions for her clients – which are always delivered with an eye for detail that’s second to none.
Sue spent 25 years in big agencies (Ogilvy & Mather, Leo
Burnett, George Patts and Clemenger) managing big brands before she and Mandy launched Thread. She has extensive FMCG experience with many brands you know and love – White King, Sorbent, Libra, Kiwi, Pura, Bega, Mainland, Yoplait, Ski, Perfect Italiano, Western Star, Pampas, Tetley, Cracker Barrel, Kraft – as well as non-grocery brands like
Dulux, British and Berger paints, Black & Decker, De Walt, Shell, Just Jeans and Diners Club.
Sue loves delving into research, finding the insight and
nutting out the strategy – with the end goal of developing
creative that achieves business objectives. A strong
relationship builder and stakeholder manager, she’s as happy discussing issues with the board as she is with the intern.
With a Bachelor of Commerce, University of Melbourne
(Double Major accounting) and as a graduate of the
Australian Institute of Company
Directors course (2015) Sue has strong business acumen. She’s an active community volunteer, sits on two NFP boards and blogs (motherwhoworks.blogspot.com).
“Working with Thread is a delight and
I consider them to be a true business
partner. I value their depth of thinking
and experience, positivity and ‘can-do’
attitude. It’s why we’ve been working
together since 2012 on everything from
our brand strategy to day-to-day design
With big agency credentials and exclusive access to some of advertising’s top talent, our thinking and execution is as sharp as you’ll get anywhere.
(03) 8547 1070
Sue: 0419 303 130
Mandy: 0419 117 513
Studio 5, 92 Clyde Street
St Kilda, VIC 3182
For all enquiries, please email: